How much money can you make with Google AdSense?
There are two perspectives. Let’s have a look at each one:
There is no sure way: There is no sure way to calculate the amount of money you will be generating from Google AdSense because it is unpredictable to calculate the amount of money you will make per click. AdSense income is dependent on a variety of factors that I will be discussing in this article.
There is no limit: There is no limit to how much money you can make with Google AdSense. There are many bloggers, making hundreds or even thousands of dollars per month from advertising revenue while some make between 0 to $10 a month.
What Are The Factors That Affect Google AdSense Revenue?
There are many factors you need to consider while trying to estimate how much money you can make with Google AdSense. Mostly, people look at the estimated cost-per-click and
- The Blog topic
- Blog/Website Layout
- Ad Placement
- Ad Type
- Traffic demographic
- The number of clicks you receive on your ads.
- The Cost Per Click (CPC) of the advertisements
1. The topic of your blog
It is very important that you do a bit of research before choosing the topic for your blog. It is very important that you pick the right niche for your blog.
Let’s understand what niche is all about.
Niche
A niche is a focused and targetable part of the market that focuses on a specific topic.
Niche vs Target Market
Your niche is the service you specialize in offering to your target market. While the target market is the group of people you serve.
Check out this step wise step guide that will help you choose the right topic for your blog:
2. Website Layout
It is by far the most important factor people might not consider. No matter how your website looks, accessibility is key. To create a proper layout of a website must consider the following things:
- Device Resolution. You must
optimize your website for different devices like desktops, laptops, tablets, and phones. There might be people accessing your website from different devices. As per research, most users are using either 800×600 resolution or 1024×768 resolution. Therefore, it is one of the most important factors that have to be considered while designing a layout for the website. - User-Friendly Navigation. You make sure that you keep the navigation system super easy so that users don’t have to look for things and get frustrated if they don’t find them.
- The audience’s Expectations. Never forget about people’s expectations. The layout of the site should be created relevant to the topic of your blog/website, or else the customers will quickly lose interest.
- Colour scheme for the layout. Before choosing the colors must understand your industry. Then do research for the right kind of colors for your industry type. Make sure you know a little bit about color theory and choose web-safe
colors .
At the same time, web analytics becomes very important. You constantly have to analyze your audience’s device. So that you can include it in your AdSense ad strategy. If you aren’t looking at all these factors, you are probably losing all money knowingly.
3. Ad Placement
You have done everything! A great website layout, great content, website traffic, and Google AdSense approval. But at the end of the day, the revenue you generated from Google AdSense is not up to the level of your expectations because you did not get many clicks on the ads.
What could be the reason?
Well, if you have done everything all right and still didn’t get up to your expectations then there might be an issue with ad placement.
So how to increase the click-through rate (CTR)?
Well, let’s have a look at the official Google AdSense Heat Map:
- Ad placement at Top of the article header again has a better Google AdSense Click Through Rate (CTR).
- If you thinking only about the revenue you can place an advertisement between the content. (Link units)
A few places where you can place advertisements for better CTR:
- Above the post
- Sidebar banner
- Sidebar video unit
To know more about how to increase the click-through rate (CTR), read the following resource:
4. Ad Type
It is very important which Ad Type you choose for your website.
The Ad type must be text because text ads tend to have a higher click-through rate (CTR).
You can try ad format for both text and image at the same time as it gives you more CPC.
Image ads are usually less preferred as it gets you less click-through rate (CTR) and lower cost per click (CPC).
At times, depending on the niche and blog type, image ads might also perform better.
Here are some of the Ad sizes that are found to be more effective:
On Desktop:
- 336×280 large rectangle
- 300×250 medium rectangle
- 728×90 leaderboard
- 300×600 half page
On mobile:
- 320×100 large mobile banner.
5. Your traffic demographic
The country from which you are getting the most traffic is the key to your AdSense income.
For example, if your blog is getting more traffic from countries like the US and the UK, are more likely to earn more money per ad click.
On the other hand, if you are getting more traffic from developing nations like India, you are likely to earn a little less.
6. The number of clicks your ads receive.
On average, anywhere between 1-10% of your total visitors might click on an ad.
Let’s assume only 1% of the people click on the ad.
To calculate how much revenue are you generating from the ad clicks, you can take the cost per click and multiply it by the number of clicks you get based on your traffic.
For example, if you get 100 page views and a click-through rate is 1%, then you will get 1 click on average.
If you’re getting a CPC (cost per click) of $0.20, then you should be making $0.20 per 100 page views.
Similarly, let’s determine the cost per thousand or cost per mile (CPM).
CPM: CPM stands for cost per 1000 impressions.
RPM is the estimated amount you would earn for every 1000 impressions you receive. RPM does not represent how much money you have earned, but rather it is calculated by dividing your estimated earnings by the number of page views, impressions, or queries you received and multiplying by 1000.
For example:
If you earned an estimated $0.20 from 100 page views, then your page RPM would equal ($0.20 / 100) * 1000, or $2.00. This means that for every 1,000 people who visit your site, you can expect to earn $2.00.
If you earned an estimated $100 from 40,000 page views, then your page RPM would be equal to ($100/40,000) * 1,000, or $2.5. This means that for every 1,000 people who visit your website, you can expect to earn $2.5.
Now, by seeing the above Cost Per Mile (CPM) example, it is obvious how traffic impacts your Google AdSense revenue.
At $2 CPM, you need 50,000 page views to make $100.
Next time you see a picture of someone holding up an AdSense cheque, think about the amount of traffic they needed to make that money.
7. The Cost Per Click (CPC) of the advertisements
Cost per click (CPC) depends on many factors. Here are some of the key ones:
Niche: As we have already discussed niche has a big role to play in your AdSense revenue. Here are some of the highest-paid niches on the basis of cost per click (CPC):
- Insurance
- Loans
- Mortgage
- Attorney
- Credit
- Lawyer
- Donate
- Degree
- Hosting
- Claim
Content: Second thing is the content, you must write quality content that is useful for your readers.
Allow block ads: Block those categories which are completely irrelevant to the content or niche of your blog. If your blog is about Technology, then keep ads related to technology but block the ad categories of other niches Dating, Banking, Health, etc. This will help you increase the cost per click for your Google AdSense.
Country: As we have already discussed in the demography section. It is one of the most important factors that can increase the cost per click. If you are getting traffic from countries like US and UK and getting the most clicks from there only, you will get up to $2 to $3 per ad click. Many people claim that they have received $35 per click.
How Much Money Can You Make With Google AdSense?
Here’s a list of top countries with the highest Cost-per-click (CPC) and Click-Through-Rate (CTR):
Country | CTR | CPC (USD) |
---|---|---|
Luxembourg | 0.55% | 0.65 |
United States | 0.75% | 0.61 |
Australia | 0.72% | 0.57 |
United Kingdom | 1.06% | 0.48 |
Finland | 0.54% | 0.45 |
Canada | 0.79% | 0.45 |
Austria | 0.69% | 0.45 |
New Zealand | 1.21% | 0.33 |
Sweden | 0.70% | 0.31 |
Ireland | 0.73% | 0.31 |
Denmark | 0.70% | 0.28 |
Singapore | 0.96% | 0.27 |
South Africa | 1.13% | 0.26 |
Norway | 0.63% | 0.26 |
Unknown Region | 0.63% | 0.25 |
Bahamas | 1.71% | 0.24 |
Germany | 0.52% | 0.22 |
Switzerland | 0.59% | 0.21 |
Belgium | 0.53% | 0.21 |
Spain | 0.67% | 0.19 |
Djibouti | 3.06% | 0.19 |
Thailand | 0.80% | 0.17 |
France | 0.76% | 0.17 |
Colombia | 0.29% | 0.17 |
Puerto Rico | 1.40% | 0.16 |
Guatemala | 0.74% | 0.16 |
Greece | 0.64% | 0.16 |
United Arab Emirates | 1.37% | 0.15 |
Russia | 0.39% | 0.15 |
Malta | 1.34% | 0.15 |
U.S. Virgin Islands | 3.85% | 0.14 |
Mexico | 0.39% | 0.14 |
Japan | 1.14% | 0.14 |
Italy | 1.35% | 0.13 |
Hungary | 0.76% | 0.13 |
Hong Kong | 0.94% | 0.13 |
Côte d’Ivoire | 0.69% | 0.13 |
Somalia | 0.94% | 0.12 |
Dominica | 2.33% | 0.12 |
Costa Rica | 0.45% | 0.12 |
Brazil | 0.79% | 0.12 |
Yemen | 0.33% | 0.11 |
Uganda | 0.80% | 0.11 |
Panama | 1.68% | 0.11 |
Oman | 1.43% | 0.11 |
Nigeria | 0.76% | 0.11 |
Malaysia | 0.94% | 0.11 |
Kuwait | 1.56% | 0.11 |
Israel | 1.21% | 0.11 |
Dominican Republic | 1.12% | 0.11 |
China | 0.66% | 0.11 |
Cayman Islands | 0.68% | 0.11 |
Botswana | 1.38% | 0.11 |
South Korea | 0.82% | 0.1 |
Qatar | 1.22% | 0.1 |
Argentina | 1.09% | 0.1 |
Saudi Arabia | 1.64% | 0.09 |
Czechia | 0.96% | 0.09 |
Jamaica | 0.42% | 0.08 |
Cameroon | 0.71% | 0.08 |
Bahrain | 1.24% | 0.08 |
Afghanistan | 1.35% | 0.08 |
Zambia | 0.52% | 0.07 |
Trinidad & Tobago | 1.41% | 0.07 |
Portugal | 0.74% | 0.07 |
Poland | 0.40% | 0.07 |
Mongolia | 1.57% | 0.07 |
Kenya | 0.76% | 0.07 |
India | 1.64% | 0.07 |
Brunei | 1.01% | 0.07 |
Zimbabwe | 0.47% | 0.06 |
Turkey | 0.93% | 0.06 |
Suriname | 1.04% | 0.06 |
Sierra Leone | 1.29% | 0.06 |
Romania | 0.71% | 0.06 |
Kazakhstan | 1.16% | 0.06 |
Indonesia | 0.73% | 0.06 |
Honduras | 0.81% | 0.06 |
Estonia | 1.53% | 0.06 |
Egypt | 1.20% | 0.06 |
Cyprus | 1.26% | 0.06 |
Algeria | 1.30% | 0.06 |
Tanzania | 0.85% | 0.05 |
Myanmar (Burma) | 1.18% | 0.05 |
Moldova | 1.27% | 0.05 |
Haiti | 1.41% | 0.05 |
Ghana | 0.51% | 0.05 |
Fiji | 1.15% | 0.05 |
Congo – Kinshasa | 0.94% | 0.05 |
Bulgaria | 0.48% | 0.05 |
Solomon Islands | 4.35% | 0.04 |
Serbia | 0.36% | 0.04 |
Philippines | 2.66% | 0.04 |
Peru | 0.37% | 0.04 |
Pakistan | 0.70% | 0.04 |
Namibia | 0.92% | 0.04 |
Mozambique | 0.96% | 0.04 |
Maldives | 0.82% | 0.04 |
Macedonia (FYROM) | 0.54% | 0.04 |
Iraq | 1.58% | 0.04 |
Guyana | 0.65% | 0.04 |
Cape Verde | 2.38% | 0.04 |
Bhutan | 1.08% | 0.04 |
Barbados | 1.76% | 0.04 |
American Samoa | 21.43% | 0.04 |
Vietnam | 0.90% | 0.03 |
Ukraine | 0.32% | 0.03 |
Taiwan | 1.54% | 0.03 |
Swaziland | 0.67% | 0.03 |
Sri Lanka | 0.66% | 0.03 |
Rwanda | 1.19% | 0.03 |
Paraguay | 4.82% | 0.03 |
Papua New Guinea | 0.61% | 0.03 |
Nepal | 0.88% | 0.03 |
Mauritius | 0.44% | 0.03 |
Macau | 1.59% | 0.03 |
Lebanon | 1.62% | 0.03 |
Latvia | 0.64% | 0.03 |
Jordan | 2.10% | 0.03 |
Iran | 0.25% | 0.03 |
Guam | 1.22% | 0.03 |
Ethiopia | 0.70% | 0.03 |
Congo – Brazzaville | 1.91% | 0.03 |
Bolivia | 3.25% | 0.03 |
Belarus | 1.00% | 0.03 |
Bangladesh | 0.92% | 0.03 |
St. Lucia | 0.70% | 0.02 |
Seychelles | 1.32% | 0.02 |
Morocco | 0.35% | 0.02 |
Mali | 0.84% | 0.02 |
Malawi | 0.25% | 0.02 |
Lithuania | 0.71% | 0.02 |
Libya | 1.28% | 0.02 |
Liberia | 2.47% | 0.02 |
Chile | 0.49% | 0.02 |
Caribbean Netherlands | 1.83% | 0.02 |
Cambodia | 0.54% | 0.02 |
Burundi | 1.65% | 0.02 |
Benin | 1.09% | 0.02 |
Angola | 1.02% | 0.02 |
Timor-Leste | 1.23% | 0.01 |
Syria | 1.34% | 0.01 |
Sudan | 1.17% | 0.01 |
Senegal | 0.36% | 0.01 |
Madagascar | 1.38% | 0.01 |
Georgia | 0.71% | 0.01 |
French Polynesia | 8.33% | 0.01 |
Burkina Faso | 3.33% | 0.01 |
While the minimum cost per click (CPC) is 2 or 3 cents in AdSense, the high you can make up to $40 to $50 per click from the most expensive keywords.
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